Abu Zuheir

Abu Zoheir’s branding project was an exciting experience that we enjoyed while working. Abu Zoheir started in 1936, so we wanted to show his audience the history behind the tasty sahlab (hot drink) and ice-cream, which he sells, with a modern touch. We also portrayed Abu Zoheir’s face in the logo to express his unique persona then added fresh cool colors to emphasize the contemporary vibe.